Salone del Mobile 2016

The Polimi Design Journey



Politecnico di Milano — Polimi Design System for Salone del Mobile 2016 exhibition.


In 2016 the Design School of Polytechnic University of Milan entered the Salone del Mobile for the first time with its own pavilion — up until 2015 it held a dedicated space at the SaloneSatellite. The pavilion was located at the entrance of Hall 6, neighboring a couple of other design schools of Milan.

  • salone_0005

Me and the team were called to make the most of the large 9 meters (29.5 feet) wall surface of the pavilion. We decided to use it as a narrative tool to show to the visitors what we called “The Polimi Design Journey”: through the means of data visualization, we illustrated the efficiency of the Design School and the journey of each Polimi student from when they first apply to Politecnico, through Bachelor Degrees and consecutively through Master Degrees, all the way to the PhD programs and Master courses. Our starting point was School of Design by DensityDesign. From there, we decided to drammatically simplify the storytelling of the visualization to its core structure in order to offer a quick and efficient picture of the School of Design system to the visitors of the pavilion. An overall data update was undertaken as well to depict the most recent version of the School.

The final output was very well received both from the public and the client. After the exhibition at the Salone del Mobile ended, the visualization was moved inside the main building of the Design School at Politecnico for permanent display.

  • salone_0001
  • salone_0011
  • salone_0008
  • salone_0013
  • salone_0006
  • salone_0007
  • salone_0012
  • salone_0003

In addition to the main wall of the pavilion, we also curated the new identity of the Polimi Design System and the institutional informative booklet.

Tech Specs

Print: 900 × 250 cm (29.5 × 8.2 ft)


Serena Del Nero
Chiara Miceli
Alessandro Zotta

All images on this site are Copyright © 2019 Alessandro Zotta or their respective copyright holders. Do not use without permission.