The concept of the project is to convey the atmosphere of the book “Rappresentazione e realtà” by carrying the viewer out into a dreamlike dimension linked to the philosophical argumentations that evolve throughout the volume. The best way to achieve that is to represent the contents of the book through abstract images at most referable to known solid geometry that still doesn’t commemorate elements of the real world. The soundtrack and the additional sound effects convey the idea of enormous, infinite spaces, and play the prime role in the development of the settings of the trailer.
The structure is articulated in three main scenes, punctuated by the contents of the book and are also reflected into the three questions proposed by the narration voice. Each one of the scenes has peculiar characteristics that differentiate it from the others both for the object of argumentation and for the visual code adopted to represent it. These questions were tailor made to anticipate the themes of the book by explicitly present the fields of investigation. The ultimate subject of the trailer is contrast: white and black, light and darkness, finite and infinite, sensible and conceptual, real and abstract. Even materials are in contrast, with solid, harsh, rigid geometries versus soft, liquid and fickle floating surfaces.
In che modo
l'irrealtà dell'immaginario onirico
parla con la realtà sensibile?
Se l'immagine mentale è limitata,
lo è anche la percezione?
Quali sono le dinamiche
che regolano la transizione
alla rappresentazione concettuale?
does the unreality of the dreamlike imaginary
talk to the sensible reality?
If the mental image is limited
is it so for perception as well?
What are the dynamics
that rule the transition
from the sensible imaginary
to the conceptual representation?
Multiple versions of the trailer were made to address progressively everybody. A first version included visual content as described above and a narration voice that disclosed the questions of the script. The second version of the book trailer — at the top of this page — was designed to make it accessible to both visually impaired and deaf people. Through the addition of very specific sound effects and on-screen text, we attempted to convey the entirety of contents that an able-bodied user can catch. The added text shows the question for each scene and is gently animated to blend in the overall motion of elements. Some still images of the process can be seen below.
Video: 1920 × 1080 pixel
Software used: Maxon Cinema 4D + Blender + Adobe Illustrator + Adobe After Effects + Adobe Audition